If John Waters’ biggest fan had an instagram account, it would be that of Crete-born Jonny Seven’s eponymous page @jonny_seven. Essentially, it’s an ode to mundanity, with a side order of the eerie, the gross, and the uncanny thrown in: think flip flops with a picture of feet printed on their soles, a mannequin’s arm hanging from its crotch, jeans that tell onlookers to fuck off, or a lit cigarette burned through a flower.
“I try to create an environment where words like fashion, beauty, or romance take on a different meaning to what most people might initially think of,” Seven explains of his feed. “That’s why I often use the hashtags #fashion or #beauty in pictures that aren’t necessarily related to them. It’s a way to redefine those words with a sense of humour and sarcasm.” Much like Waters, Seven takes the things we know so well and depicts them in a strange way. It’s like a tiny noise coming from a huge object.
When there’s so many images that aim to please, these make you feel a little uncomfortable – but that’s the point. “Fashion, which is the main theme of my account, is really important to me,” he adds, “it’s like seeing fashion everywhere, from the most beautiful to the most disgusting and disturbing thing.”
